The Committee for Geelong (CfG) is proud to announce the
Commonwealth Bank of Australia (CBA) as the Lead Research Partner
of its 'Second City' research project.
CfG CEO Rebecca Casson said that, while the CfG has already
undertaken preliminary research on global second cities, CBA's
support will enable the CfG to formally commission academic
research and gain an even deeper understanding of how other cities,
like Geelong, have successfully leveraged their size and
"The Commonwealth Bank's national reach makes it an ideal
partner for developing our second city research project, and the
CfG is delighted to have their support," said Ms Casson.
The recent Commission of Inquiry into the Greater Geelong City
Council found that the development of a long-term vision for
Geelong was a high priority. The CfG therefore believes its
second city research is timely and will build on the Geelong Region
Plan, the G21 Regional Growth Plan and other work. Geelong
can lead the way in developing a strategic approach tailored to
cities that are not state capitals, but at the same time play a
larger role than regional townships, to leverage their full
economic and social potential.
Ms Casson said the formal acknowledgement of Geelong as
Victoria's second largest city in the Plan Melbourne Refresh
underpinned the drive to review Government policy, to highlight the
city's significant strengths and attractiveness to potential new
businesses and residents.
"We believe the stage has been set for a fundamental rethink on
the significance of second cities throughout Australia. Given the
importance that second cities hold for their regions; Geelong - and
other second cities such as Newcastle in New South Wales - should
be treated in a different way to smaller regional cities when it
comes to funding and policies," she said.
"There is now an opportunity for Geelong to take a national lead
and provide strategic and policy directions on the future planning,
funding and governance arrangements for second cities across the
Ms Casson added that, at a local level, the CfG's research on
second cities would contribute to an evidence-based, long-term
vision being developed by the City of Greater Geelong. This
type of strategic vision will unify local stakeholders and should
set out how industry, residents, social enterprises and all levels
of government can work together to maximise social, cultural and
"As Geelong transforms, having a long-term plan for Geelong will
enhance confidence and foster a positive image of Geelong -
particularly to those living outside our region that may have
negative perceptions about our city. This is specifically
important for investors who are often guided by strong government
policy to make decisions," she said.
Commonwealth Bank Regional General Manager - Victoria, Richard
Porter said, "The Commonwealth Bank recognises that further
research on second cities is of great significance. We are a
proud member of the Committee for Geelong and we are pleased to
support this exciting project."
Pic: Committee for Geelong CEO Rebecca Casson, Commonwealth Bank
Area Manager South West Victoria Josh Mitchell and Transforming
Geelong Vision Sub Committee Chairperson Kirsten Kilpatrick