Just as bright as the fireworks display that lit our shores on
New Year's Eve, 2018 for Geelong has started with a bang. Over the
Australia day weekend our city-region played host to nationally and
internationally acclaimed sporting events, the Festival of Sails
and the Cadel Evans Great Ocean Road Race. Both cornerstones
of Geelong's annual event calendar, they bring huge benefits to our
business community - supporting the visitor economy and promoting
Geelong on a global stage.
Collectively, it is estimated that the events attracted more
than 200,000 visitors to our city-region, whilst simultaneously
broadcasting Geelong's turquoise lifestyle across hundreds of
national and international TV screens. Last year, the Festival of
Sails alone generated an estimated $12 million in economic benefit,
whilst the Cadel Evans race attracted an estimated national TV
audience of 1.3 million, and broadcasted live to over 140
countries. With its natural amenities and infrastructure, Geelong
is an excellent host for many international sporting events, and
one that we should continue to leverage.
13th Beach Golf Links also recently attracted
significant international attention, and further highlighted the
economic benefit a sporting event can bring to our broader business
The award-winning golf courses are in their sixth year of
hosting the Oates Vic Open, a premier event for Golf Victoria since
1957. The event draws nearly 300 male and female professional and
amateur golfers from interstate and globally and, in excess of
23,000 spectators across the four tournament days.
The direct benefits that this event has on Geelong are enormous,
and the procurement from local businesses alone has injected in
excess of $115,000 into our local economy. Additionally, the event
prides itself on supporting our local community - increasing the
number of local employees by 35%; payroll by 50% and providing the
opportunity for volunteers from the local football club to raise
significant funds for their club by managing event parking.
Many local vendors provide a range of food and beverages in the
village area during the tournament, and many other small, medium
and larger Geelong based-businesses provided infrastructure
During the Oates Vic Open, 13th Beach General
Manager, Craig Skimming highlighted that the event was a great way
of enhancing civic pride. It was certainly great to see the whole
community getting behind the event, with many members and residents
volunteering across a multitude of roles.
It is clear that hosting the Oates Vic Open at 13th
Beach provides significant exposure, not only to the venue but also
to Geelong. Over that weekend, up to 4.4 million households
across Australia were able to watch the action via a delayed
telecast on Fox Sports and, the event was televised internationally
to 77 countries, extending as far as the USA, Europe, the Middle
East, Africa and Asia.
And Geelong can get used to the benefit these major events often
bring to both local businesses and the broader community.
With the recent announcement that Geelong will host the ICC World
T20 tournament at GMHBA Stadium in 2020, Geelong's major event
calendar is looking very bright.
- Published via the Geelong Advertiser,