Geelong is the 12th most liveable
city-region in Australia, according to the recently published Ipsos
Public Affairs (Ipsos) Life in Australia report.
Up 21 places since 2014, the significant leap is
being attributed to the change in perception by local residents in
relation to the top 16 liveability attributes identified in the
Revealed at an exclusive briefing by the
Committee for Geelong (CfG) on 31 January, of the top five
attributes that 10,000 Australians consider a 'good place to live,'
a number in the Geelong city-region were considered to be above the
Geelong residents cited significant improvement
in the following liveability attributes:
i) In 2014, Geelong
residents rated their Region's performance for "good job prospects"
an average of 3.8/10. In 2017, the Geelong average rating was
5.3/10. The Australian average rating was 5.2/10.
ii) In 2014, Geelong residents
rated their Region's performance for "a prosperous economy" an
average of 5.0/10. In 2017, the Geelong average rating was 5.9/10.
The Australian average rating was also 5.9/10.
iii) In 2014, Geelong residents rated
their Region's performance for "opportunity for all" an average of
5.3/10. In 2017, the average rating was 6.2/10. The Australian
average rating was 5.9/10.
On a positive note for Geelong, no attributes in
the city-region declined in performance between 2014 and 2017.
Additionally, compared to the rest of Australia,
local residents rated Geelong higher on five of the 16 liveability
attributes in 2017:
- For "Access to the natural environment" the Geelong average
rating was 8.0/10 compared to Rest of Australian average of
- For "High quality health services" the Geelong average rating
was 7.1/10 compared to Rest of Australian average of 6.5/10
- For "A strong sense of community" the Geelong average rating
was 7.0/10 compared to Rest of Australian average of 6.4/10
- For "A lack of road congestion" the Geelong average rating was
6.6/10 compared to Rest of Australian average of 5.8/10
- For "Affordable decent housing" the Geelong average rating was
6.1/10 compared to Rest of Australian average of 5.3/10
Ipsos Deputy Managing Director, Daniel Evans, says Geelong's
improvement from the 33rd to the 12th most
liveable region in just three years is an impressive and
"It's evident that Geelong has migrated from a state of
vulnerability in 2014 to a position of viability in 2017," says Mr
"We have to remember that 2014 was a particularly tough year for
Geelong. Fast-forward to present day, the unemployment rate is
largely on-trend and, importantly, relatively stable for a couple
of years - underpinned by a more diverse economy. It's encouraging
to see that local Geelong residents are feeling more confident
about their job prospects and their local economy," says Mr Evans.
CfG CEO, Rebecca Casson, said that the statistics presented in
the Life in Australia report proved that being optimistic about
Geelong's future was important.
"The statistics presented in theLife in Australia report are a
testament to Geelong's continual transformation into a world-class
place. It's pleasing to see our community's confidence grow
alongside our economy. As evidenced in our international
research report Winning from Second, the future stability,
diversity and growth of Victoria's second largest city is vital to
the continued economic success of both our state and nation," says
Whilst Geelong residents rated their local area lower than the
Regional Victorian average for 'feeling safe' in 2017 (6.4/10
compared to 6.9) Geelong's performance was similar to
"Given the higher rates for 'good job prospects' and a
'prosperous economy' I am predicting that this improvement in
economic conditions will translate to the residents of Geelong
reporting in future surveys that they feel safer," says Mr Evans.
Read the full Life in Australia report