Local Leaders navigate the media in tech-head haven
Set in the middle of the repurposed Federal Mills Buildings in
North Geelong, the Runway Office was the perfect setting to kick
off our first speaker for the day, Peter Dostis, CEO and co-founder
of Runway Geelong. Peter explained the essence of Runway and the
importance of creating a start-up ecosystem in Geelong that will
help launch emerging business ideas and establish a reputation for
Geelong as a start-up city.
Fortunately for us it was a slow news day as our focus then
turned to presentations from local media. We listened to insights,
concepts and ideas on how to best engage with the industry from
Liam Houlihan, Editor of the Geelong Advertiser, Davina Montgomery,
editor at Geelong Business News, Mitchell Dye, Radio Presenter at
94.7 The Pulse and Rob McLennan, News Director at Geelong
With the ease of phones and good internet connection, Davina
focussed on how everyone is a reporter and can provide the
story. But when we are trying to develop and sell our media
messages the PREP steps are the key:
1. Point -
Message, what is your point?
2. Reason - Why,
3. Examples -
Two to Three examples.
4. Point - Go
back to your point.
After lunch we had a workshop with Leigh McClusky, the Managing
Director of McCo Group Communications. Leigh reviewed opinion
pieces we had written earlier, to provide feedback for us in
working with the media and how to influence their view to assist us
in broadcasting our opinion.
After watching the hive of activity in the glass offices
surrounding us, everyone was looking forward to the tour around the
Federal Mills Park with Cam Hamilton from David Hamilton Property
Group. Cam is currently the Managing Director and shared with us
his amazing vision for the site of the former woollen mills and
neighbouring power station. Cam has celebrated the existing
buildings, especially the saw-toothed roofs through the creation of
spaces that are perfect canvases for their tech savvy tenants to
fitout highly engaging offices with natural light flooding the
workstations. The vision of the Tech Park is refreshing to see
around Geelong as the uses for built forms change and develop.