Geelong is undergoing a period of significant transformation in its economy, with corresponding changes in its relationship with the environment and identity. The ‘Turquoise Economy’ stems from one of the recommendations listed in the CfG’s Winning from Second report, which suggests Geelong could leverage its natural amenities through the mix of ‘green’ and ‘blue’ economic development, under the term ‘Turquoise Economy.’ Further research is currently underway.