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Geelong is changing before our eyes. More people are choosing to live here, new industries are emerging and investment is reshaping our economy. This momentum brings enormous opportunity. It also raises a defining question: what kind of Geelong are we building? Geelong is now one of Australia’s fastest-growing cities and one of its most dynamic regional economies. But growth is not an end in itself. The challenge for the next decade is to grow well, not just fast. We need to